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Brainstorming Workshop

Would you like to develop viable solutions quickly, evaluate options thoroughly and, together with your team, set a well-founded direction for further product development? This ideation workshop provides the structure, pace and a robust basis for decision-making to achieve this.
1 day of workshops, including preparation and follow-up
3.100
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Here’s what you’ll get from our idea generation workshop:

A structured process for developing, evaluating and prioritising new approaches. Together with your team, we’ll generate ideas, compare options and lay a solid foundation for further concept development.

  • Structured idea generation using tried-and-tested creativity techniques
  • Systematic comparison and evaluation of ideas based on defined criteria
  • Development of a morphological matrix to combine possible solution variants
  • Prioritisation of the best solution options for the next concept phase
  • Transparent documentation of all approaches and decisions

  • Overview of all the ideas developed during the workshop
  • Evaluation matrix with weighted criteria
  • Morphological box for the structured combination of solution approaches
  • Prioritised solution options
  • Documented basis for decision-making to inform further concept development

1.
Preparation & Clarification of Objectives

Workshop objectives, participants, methods and framework conditions

2.
Understanding the problem & generating ideas

Introduction, problem focus and structured creativity techniques

3.
Structuring & Valuation

Group ideas, apply criteria, compare options

4.
Morphological Table & Prioritisation

Combining solution dimensions and identifying the best options

5.
Documentation of results

You will receive clear documentation of the ideas, assessments and prioritised solution options

Please note: We tailor the duration, number of participants and level of detail to your specific requirements and project context.

  • Description of the issue or challenge
  • Aims of the workshop
  • Target audience and roles
  • Existing information or documentation on the topic
  • Framework conditions and criteria for subsequent evaluation

Scope of services:

  • Workshop duration: 0.5–1 day
  • Typical number of participants: 4–10 people
  • Format: on-site or remote
  • Preparation, facilitation and documentation of results included

Typical framework:

  • Preliminary consultation on the vision, participants and key questions
  • Preparation time: approx. 1–2 hours
  • Can be used as a stand-alone workshop or as a component of the concept phase

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