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Form and function in perfection

Industrial Design

In our more sophisticated sectors, where products are often mass-produced, industrial design is about creating that special something that makes a product stand out. It’s not just about the look; it’s about the experience you associate with it.

We know that form and function must go hand in hand. Good design builds a bridge between the end user and the product provider, translating the requirements of the target group into haptic, visual and auditory experiences. Our designers are not just creators in this process, they are communicators. They often have closer contact with the target group than the manufacturer itself and can therefore better understand and translate what the end user really needs and wants.

Added value through design – the invisible hand of success

A good example of this are the innovative infusion pumps “Spaceplus Perfusor®” and “Spaceplus Infusomat®”, co-designed with B.Braun Melsungen AG, whose design is not only appealing but also user-friendly. The staff in the intensive care units confirm the outstanding usability of the devices, which have also won several design awards.

Our services covered many facets of the development process, starting with the transfer of the defined industrial design into a production-ready construction.

A particular focus was on the technical solution for maximising the visibility of the display and status LEDs, even from flat viewing angles. This enables users to read important information clearly at all times and from a greater distance.

In our customers’ highly competitive markets, design can make a decisive difference to how a product is perceived. By contributing to usability, good design gives a product a soul, a character. It creates added value that goes far beyond the physical.

There is a widespread misconception that design is merely an expensive luxury. In reality, however, well thought-out design can lead to significant cost reductions. For example, a user-centred design from the outset can save costly redesigns and facelifts. It can increase sales, as products sell better thanks to improved usability.

The revolutionary blood glucose meter, co-developed by B&W

What at first glance appears to be a simple blood glucose meter is a practical example of the complexity and possibilities of industrial design. It is designed to fulfil the needs of different age groups and is suitable for both private use and medical facilities.

Operation of the device is simple and intuitive, which increases user-friendliness. The interface is clearly structured and the design blends seamlessly into different environments. During the development phase, the designers worked closely with the development experts. This helped us to develop a technically sound and visually appealing product.

Challenges and solutionsUnbenannt 1 300x300 1

  • Cross-age user-friendliness: An intuitive interface and simple operating instructions make the device accessible to people of different ages.
  • Home use and medical facilities: A robust but lightweight design enables use in different contexts.
  • Ease of use: Clear instructions and a user-friendly interface minimise stress during measurement.
  • Aesthetic appeal: A modern, sleek design elegantly packages the technology.
  • Cost efficiency: The use of cost-efficient but high-quality materials and an optimised production chain have minimised manufacturing costs.

By carefully considering these challenges, we have succeeded in developing a blood glucose meter that is both functional and aesthetically pleasing. It offers the user a thoughtful and pleasant experience and demonstrates how we at B&W use design as a tool to develop useful and appealing products.

Partnerships in industrial design – the strength of the network

B&W has maintained various partnerships in the field of industrial design for many years. These range from the design of surgical instruments to machine tools. These relationships are not superficial; they are well-rehearsed teams that in many cases have been working together for over 20 years.

One example of this is the collaboration with a leading industrial designer in the development of a new cleaning device. This project not only increased productivity but also reduced costs, and the long-standing relationship between B&W and the designer was a key factor in this success.

We are B&W – Our philosophy in industrial design

We don’t just see industrial design as a nice-to-have in the product development process, we see it as an essential part of it. Our designers and engineers work as a team, not as separate entities. They share a vision and work together to turn that vision into reality.

At B&W, industrial design is not just about creating products that look good. It’s about creating products that make sense, that touch people, that make life better. We pride ourselves on achieving this goal time and time again, and we invite you to be part of this exciting journey.

Back to overview

Form and function in perfection

Industrial Design

In our more sophisticated sectors, where products are often mass-produced, industrial design is about creating that special something that makes a product stand out. It’s not just about the look; it’s about the experience you associate with it.

We know that form and function must go hand in hand. Good design builds a bridge between the end user and the product provider, translating the requirements of the target group into haptic, visual and auditory experiences. Our designers are not just creators in this process, they are communicators. They often have closer contact with the target group than the manufacturer itself and can therefore better understand and translate what the end user really needs and wants.

Added value through design – the invisible hand of success

A good example of this are the innovative infusion pumps “Spaceplus Perfusor®” and “Spaceplus Infusomat®”, co-designed with B.Braun Melsungen AG, whose design is not only appealing but also user-friendly. The staff in the intensive care units confirm the outstanding usability of the devices, which have also won several design awards.

Our services covered many facets of the development process, starting with the transfer of the defined industrial design into a production-ready construction.

A particular focus was on the technical solution for maximising the visibility of the display and status LEDs, even from flat viewing angles. This enables users to read important information clearly at all times and from a greater distance.

In our customers’ highly competitive markets, design can make a decisive difference to how a product is perceived. By contributing to usability, good design gives a product a soul, a character. It creates added value that goes far beyond the physical.

There is a widespread misconception that design is merely an expensive luxury. In reality, however, well thought-out design can lead to significant cost reductions. For example, a user-centred design from the outset can save costly redesigns and facelifts. It can increase sales, as products sell better thanks to improved usability.

The revolutionary blood glucose meter, co-developed by B&W

What at first glance appears to be a simple blood glucose meter is a practical example of the complexity and possibilities of industrial design. It is designed to fulfil the needs of different age groups and is suitable for both private use and medical facilities.

Operation of the device is simple and intuitive, which increases user-friendliness. The interface is clearly structured and the design blends seamlessly into different environments. During the development phase, the designers worked closely with the development experts. This helped us to develop a technically sound and visually appealing product.

Challenges and solutionsUnbenannt 1 300x300 1

  • Cross-age user-friendliness: An intuitive interface and simple operating instructions make the device accessible to people of different ages.
  • Home use and medical facilities: A robust but lightweight design enables use in different contexts.
  • Ease of use: Clear instructions and a user-friendly interface minimise stress during measurement.
  • Aesthetic appeal: A modern, sleek design elegantly packages the technology.
  • Cost efficiency: The use of cost-efficient but high-quality materials and an optimised production chain have minimised manufacturing costs.

By carefully considering these challenges, we have succeeded in developing a blood glucose meter that is both functional and aesthetically pleasing. It offers the user a thoughtful and pleasant experience and demonstrates how we at B&W use design as a tool to develop useful and appealing products.

Partnerships in industrial design – the strength of the network

B&W has maintained various partnerships in the field of industrial design for many years. These range from the design of surgical instruments to machine tools. These relationships are not superficial; they are well-rehearsed teams that in many cases have been working together for over 20 years.

One example of this is the collaboration with a leading industrial designer in the development of a new cleaning device. This project not only increased productivity but also reduced costs, and the long-standing relationship between B&W and the designer was a key factor in this success.

We are B&W – Our philosophy in industrial design

We don’t just see industrial design as a nice-to-have in the product development process, we see it as an essential part of it. Our designers and engineers work as a team, not as separate entities. They share a vision and work together to turn that vision into reality.

At B&W, industrial design is not just about creating products that look good. It’s about creating products that make sense, that touch people, that make life better. We pride ourselves on achieving this goal time and time again, and we invite you to be part of this exciting journey.

Back to overview