{"id":2809,"date":"2024-03-28T09:58:44","date_gmt":"2024-03-28T08:58:44","guid":{"rendered":"https:\/\/buw-engineering.de\/the-aesthetics-of-intelligence-how-the-design-of-smart-glasses-influences-trust-in-the-healthcare-sector\/"},"modified":"2026-01-21T11:28:52","modified_gmt":"2026-01-21T10:28:52","slug":"the-aesthetics-of-intelligence-how-the-design-of-smart-glasses-influences-trust-in-the-healthcare-sector","status":"publish","type":"post","link":"https:\/\/buw-engineering.com\/en\/the-aesthetics-of-intelligence-how-the-design-of-smart-glasses-influences-trust-in-the-healthcare-sector\/","title":{"rendered":"The aesthetics of intelligence: how the design of smart glasses influences trust in the healthcare sector"},"content":{"rendered":"<section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 class=\"et_pb_slide_title\">How the design of smart glasses influences trust in the healthcare sector<\/h2>\n<div class=\"et_pb_slide_content\">\n<p><strong>&#8230; You walk into a hospital and your doctor is wearing glasses that look like something out of a film set in the year 2150. Fascinating, but would you trust him as much as a doctor without this futuristic equipment?<\/strong><\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3 class=\"entry-title\">The aesthetics of intelligence: how the design of smart glasses influences trust in the healthcare sector<\/h3>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><div class=\"et_pb_module et_pb_text et_pb_text_3 et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<div class=\"et_pb_module et_pb_post_title et_pb_post_title_0 et_pb_bg_layout_light et_pb_text_align_left\">\n<div class=\"et_pb_title_container\">\n<p class=\"entry-title\"><span style=\"font-size: 16px;\">B&amp;W has intensively analysed the interface between industrial design, AI and medical technology. In doing so, we realised that the design of smart glasses not only has an aesthetic dimension, but also an emotional and ethical one.<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_3 et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<p>Digitalisation and the use of AI technologies are currently revolutionising numerous industries, including healthcare. Smart glasses can, for example, help to reduce the workload of nursing staff and improve patient care. But how does this affect the all-important doctor-patient relationship? The answer is complex and depends on the design of the glasses.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>It was found, reported also <em><a href=\"https:\/\/medizin-und-technik.industrie.de\/technik\/forschung\/smart-glasses-design-beeinflusst-vertrauen-der-patienten\/\" target=\"_blank\" rel=\"noopener\">medicine &amp; technology<\/a><\/em>that unobtrusive designs that resemble traditional reading glasses increase patient acceptance. They allow the wearer to be perceived as competent and trustworthy. In contrast, conspicuous designs, especially those with large headsets and displays, can reduce patient confidence.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"720\" height=\"480\" src=\"https:\/\/buw-engineering.com\/wp-content\/uploads\/2024\/03\/BuW-futuristic-girl-using-smart-glasses.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/buw-engineering.com\/wp-content\/uploads\/2024\/03\/BuW-futuristic-girl-using-smart-glasses.jpg 720w, https:\/\/buw-engineering.com\/wp-content\/uploads\/2024\/03\/BuW-futuristic-girl-using-smart-glasses-300x200.jpg 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\"><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>This aspect is particularly relevant as face-to-face interaction and the relationship with the patient are of crucial importance in the healthcare sector. So we should take on the task that, in addition to functionality, the design of smart glasses must also be taken into account. The design should be ergonomic but also offer the possibility to recognise important facial features and non-verbal behaviour.<\/p>\n<p>We understand the importance of design and its impact on the acceptance of technology in healthcare. Our knowledge in this area enables us to develop innovative solutions that are both technically feasible and effective in their application.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"How the design of smart glasses influences trust in the healthcare sector &#8230; You walk into a hospital and your doctor is wearing glasses that look like something out of a film set in the year 2150. Fascinating, but would you trust him as much as a doctor without this futuristic equipment? The aesthetics of...","protected":false},"author":7,"featured_media":1897,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[55],"tags":[],"class_list":["post-2809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industrial-design-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/buw-engineering.com\/en\/wp-json\/wp\/v2\/posts\/2809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buw-engineering.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buw-engineering.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buw-engineering.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/buw-engineering.com\/en\/wp-json\/wp\/v2\/comments?post=2809"}],"version-history":[{"count":0,"href":"https:\/\/buw-engineering.com\/en\/wp-json\/wp\/v2\/posts\/2809\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buw-engineering.com\/en\/wp-json\/wp\/v2\/media\/1897"}],"wp:attachment":[{"href":"https:\/\/buw-engineering.com\/en\/wp-json\/wp\/v2\/media?parent=2809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buw-engineering.com\/en\/wp-json\/wp\/v2\/categories?post=2809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buw-engineering.com\/en\/wp-json\/wp\/v2\/tags?post=2809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}