{"id":2806,"date":"2024-03-28T10:11:52","date_gmt":"2024-03-28T09:11:52","guid":{"rendered":"https:\/\/buw-engineering.de\/the-person-behind-the-performance-andreas-kratz\/"},"modified":"2026-01-21T11:28:45","modified_gmt":"2026-01-21T10:28:45","slug":"the-person-behind-the-performance-andreas-kratz","status":"publish","type":"post","link":"https:\/\/buw-engineering.com\/en\/the-person-behind-the-performance-andreas-kratz\/","title":{"rendered":"The person behind the performance &#8211; Andreas Kratz"},"content":{"rendered":"<section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2 class=\"et_pb_slide_title\">Electronics developer Fulda<\/h2>\n<div class=\"et_pb_slide_content\">\n<p><strong><span class=\"fontstyle0\">When I think back to the interview with Andreas and want to visualise the whole thing in a picture, I think of an athlete. A cross-country skier who is just getting started. He has taken the <\/span><span class=\"fontstyle2\">initiative <\/span><span class=\"fontstyle0\">initiative, he knows that<br \/>\neffort and <\/span><span class=\"fontstyle2\">performance <\/span><span class=\"fontstyle0\">must bring to the table. However, he also sees himself already behind the finishing line in his mind and focusses his energies on it.<\/span><\/strong><\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><div class=\"et_pb_module et_pb_text et_pb_text_3 et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<div class=\"et_pb_module et_pb_post_title et_pb_post_title_0 et_pb_bg_layout_light et_pb_text_align_left\">\n<div class=\"et_pb_title_container\">\n<h3 class=\"entry-title\">The person behind the performance &#8211; Andreas Kratz<\/h3>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_3 et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<p><span class=\"fontstyle0\">Dear (future) co-operation partners,<br \/>\nToday I would like to offer you a brief insight behind the scenes at B&amp;W: specialised and yet somewhat different. <span class=\"fontstyle2\">At B&amp;W, <\/span>we have set a <span class=\"fontstyle2\">change <\/span>in motion. This <span class=\"fontstyle2\">self-initiated and proactive <\/span>change serves as the basis for constant <span class=\"fontstyle2\">further development<\/span>.<br \/>\nIn order to offer you <span class=\"fontstyle2\">better efficiency <\/span>and at the same time <span class=\"fontstyle2\">greater security in order processing <\/span>, we have undergone internal <span class=\"fontstyle2\">reorganisation <\/span>and <span class=\"fontstyle2\">we have also grown<\/span>! &#8211; You may have noticed.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span class=\"fontstyle0\">For this further development we have <\/span><span class=\"fontstyle2\">Andreas Kratz <\/span><span class=\"fontstyle0\">for this further development. He strengthens the <\/span><span class=\"fontstyle2\">Fulda branch<\/span><span class=\"fontstyle0\">Thanks to him, our expertise in the <\/span><span class=\"fontstyle2\">electronics sector <\/span><span class=\"fontstyle0\">also closer to our customers <\/span><span class=\"fontstyle2\">customers in the centre of Germany <\/span><span class=\"fontstyle0\">in the centre of Germany. Just as important, however, is the <\/span><span class=\"fontstyle2\">initiative and the way of thinking<\/span><span class=\"fontstyle0\">that he brings to the table and applies to us &#8211; Andreas told me about this in a brief interview.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1024\" height=\"545\" src=\"https:\/\/buw-engineering.com\/wp-content\/uploads\/2024\/03\/shutterstock_1064466431-scaled-1-1024x545.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/buw-engineering.com\/wp-content\/uploads\/2024\/03\/shutterstock_1064466431-scaled-1-1024x545.jpg 1024w, https:\/\/buw-engineering.com\/wp-content\/uploads\/2024\/03\/shutterstock_1064466431-scaled-1-300x160.jpg 300w, https:\/\/buw-engineering.com\/wp-content\/uploads\/2024\/03\/shutterstock_1064466431-scaled-1.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span class=\"fontstyle0\">As a service provider, we believe that <\/span><span class=\"fontstyle2\">our way of working characterises our performance<\/span><span class=\"fontstyle0\">. I am therefore happy to tell you how I have got to know my <\/span><span class=\"fontstyle2\">new colleague so far, in the hope <\/span><span class=\"fontstyle0\">in the hope that you will then <\/span><span class=\"fontstyle2\">to the cooperation <\/span><span class=\"fontstyle0\">just as <\/span><span class=\"fontstyle2\">excited <\/span><span class=\"fontstyle0\">as I am!<br \/>\nIt was clear to me right from the start of the interview that I would be facing a very <\/span><span class=\"fontstyle2\">proactive <\/span><span class=\"fontstyle0\">dialogue partner. He seemed very <\/span><span class=\"fontstyle2\">open-minded and <\/span><span class=\"fontstyle0\">interested <\/span><span class=\"fontstyle2\">interested <\/span><span class=\"fontstyle0\">actively helping me. He also immediately showed <\/span><span class=\"fontstyle2\">hands-on mentality<\/span><span class=\"fontstyle0\">which meant I didn&#8217;t even get to collect my catalogue of questions! &#8211; We hadn&#8217;t agreed in advance how the interview should proceed. After my brief introduction, Andreas started to talk about his work philosophy, which he unfortunately hadn&#8217;t been able to realise with his employers so far, and that he would have the chance at B&amp;W. <\/span><span class=\"fontstyle2\">the opportunity at B&amp;W <\/span><span class=\"fontstyle0\">to <\/span><span class=\"fontstyle2\">seen <\/span><span class=\"fontstyle0\">to do so. I took the former as a sign of <\/span><span class=\"fontstyle2\">active listening and thinking along <\/span><span class=\"fontstyle0\">I didn&#8217;t have to explain to him what I wanted from him, he put himself in my shoes and responded to my requirements accordingly. <\/span><span class=\"fontstyle2\">and responded to my requirements accordingly. <\/span><span class=\"fontstyle0\">I was simply proud that he put his trust in B&amp;W and chose us as an employer!<br \/>\nHe told me that <\/span><span class=\"fontstyle2\">the quality of the projects <\/span><span class=\"fontstyle0\">is his top priority. He would prefer to <\/span><span class=\"fontstyle2\">entire product developments <\/span><span class=\"fontstyle0\">&#8211; from the idea to production. In response to my objection that this is not necessarily the typical path for service providers, he replied: &#8220;Yes, it&#8217;s not the easy way.&#8221; The <\/span><span class=\"fontstyle2\">complexity <\/span><span class=\"fontstyle0\">of the projects makes him <\/span><span class=\"fontstyle2\">fun <\/span><span class=\"fontstyle0\">and at the same time challenges him to <\/span><span class=\"fontstyle2\">top performance <\/span><span class=\"fontstyle0\">at the same time. His words sounded <\/span><span class=\"fontstyle2\">authentic <\/span><span class=\"fontstyle0\">when he said: &#8220;I am completely behind my developments. Even when things are going well, even when there are difficulties.&#8221; Andreas&#8217; <\/span><span class=\"fontstyle2\">reliability <\/span><span class=\"fontstyle0\">is confirmed by both a broad <\/span><span class=\"fontstyle2\">network of electronics experts<\/span><span class=\"fontstyle0\">who are happy to ask for his advice, as well as <\/span><span class=\"fontstyle2\">satisfied existing customers<\/span><span class=\"fontstyle0\">who praise him for his <\/span><span class=\"fontstyle2\">open communication <\/span><span class=\"fontstyle0\">and his broad but focussed <\/span><span class=\"fontstyle2\">focussed know-how <\/span><span class=\"fontstyle0\">expertise.<br \/>\nWhen I think back to the interview now and want to visualise the whole thing in a picture, I think of an athlete. A cross-country skier who is just getting started. He has taken the <\/span><span class=\"fontstyle2\">initiative <\/span><span class=\"fontstyle0\">initiative, he knows that he has to make an effort and <\/span><span class=\"fontstyle2\">performance <\/span><span class=\"fontstyle0\">and performance. However, they also see themselves already behind the finishing line and focus their energies on it.<br \/>\nWe at B&amp;W work with this mindset. What do you think? <\/span><span class=\"fontstyle2\">do we want to meet at the finish line and celebrate our joint success?<\/span><span class=\"fontstyle0\">? We are already in the starting blocks&#8230;<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"Electronics developer Fulda When I think back to the interview with Andreas and want to visualise the whole thing in a picture, I think of an athlete. A cross-country skier who is just getting started. He has taken the initiative initiative, he knows that effort and performance must bring to the table. However, he also...","protected":false},"author":6,"featured_media":1921,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[42],"tags":[],"class_list":["post-2806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-equipment-technology"],"acf":[],"_links":{"self":[{"href":"https:\/\/buw-engineering.com\/en\/wp-json\/wp\/v2\/posts\/2806","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buw-engineering.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buw-engineering.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buw-engineering.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/buw-engineering.com\/en\/wp-json\/wp\/v2\/comments?post=2806"}],"version-history":[{"count":0,"href":"https:\/\/buw-engineering.com\/en\/wp-json\/wp\/v2\/posts\/2806\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buw-engineering.com\/en\/wp-json\/wp\/v2\/media\/1921"}],"wp:attachment":[{"href":"https:\/\/buw-engineering.com\/en\/wp-json\/wp\/v2\/media?parent=2806"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buw-engineering.com\/en\/wp-json\/wp\/v2\/categories?post=2806"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buw-engineering.com\/en\/wp-json\/wp\/v2\/tags?post=2806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}